It’s WOW, or World of Wearable Art, time in Wellington.
Every year in September, in Wellington, New Zealand’s cool little capital, designers from all over the world unleash their creativity in this extraordinary competition where art, in every expression and material meets fashion in all its forms. Competitors vie for over 150,00 dollars worth of prizes. The most coveted reward of all though is an internship in creative Nirvana, Weta Workshop.
WOW draws international costume designers and their creations (some of Madonna’s unforgettable garments are on display this year) as well as established locals and their works. It also brings complete unknowns and absolute design novices of all ages and from all walks of life, into the spotlight. The competition’s history is rich with heart-warming stories of the “little people” who have taken to the WOW stage – like the middle-aged commercial cleaner who dreamed up a stunning plastic frock worthy of a Disney Cinderella.
Unfortunately, I wasn’t in Wellington for the main event but I was there for the build up. Wellington is a place accustomed to thinking the outside the square. It has carved serpentine roads into vertical hillsides, planted elaborate houses on slivers of cliff, underpinned precious public buildings with rubber foundations to withstand earthquakes, built a hive for MPs then called it the Beehive and created an edgy, layered fashion look to defend against gale-force winds and sideways rain. So I wasn’t surprised to find that Wellington had come with an innovative way to advertise and preview the wonderful WOW experience.
Pink cubes, called treasure boxes, with multi-level and multi-sized peepholes, all around the city, provided glimpses of wearable art from WOW festivals past. I spent my day in Wellington, running like a Pokemon gamester, defying traffic hazards, short-cutting through shops and offices, hot on the treasure box trail. Fixing my eye, then my camera, to the average-level peephole, I enjoyed my very own WOW experience and brought away WOW memories to share.