Tag Archives: rule dress

A Fabulous fashion find at Moochi

With its rugged terrain and ferocious weather, you might assume that the Wellington uniform would be serious warm, water and windproof wear, right? Not entirely. While parkas, trackies, beanies, and rain boots are de riguer for hilltop tracks and coastal paths, downtown it’s a different story.

Moochi at 111 Customhouse Quay
Moochi at 111 Customhouse Quay

To serve all the needs of the serious Wellington fashionista, not to mention the shopaholic, as well the browser, there’s a cluster of brilliant boutiques in a short strip along Customhouse Quay in the CBD. Among them is the fabulous Moochi, 111 Customhouse Quay.

The Moochi brand was born in a small design workshop in the Bay of Plenty beach town of Mount Maunganui. Since then, although its boutiques have hit most NZ cities, Moochi has continued to create in house, to keep its production runs small and to manufacture almost entirely in New Zealand. Moochi has remained faithful to its original aim “to arm women with a cohesive, adaptable wardrobe of pieces that work effortlessly together for work or play. Moochi pieces are of premium quality, ensuring longevity not only in fabrication but also in style” 2015 NZ Fashion Week website.

It was autumn, when I last dropped into Wellington. I had come to town with a winter wardrobe, built for warmth and protection. Wellington, however, was basking in an Indian summer. My clothes were heavy, my clothes were hot. I needed something for today’s heat, but I also needed something for the possibility of tomorrow’s cold. I needed something comfortable. I also needed something smart. I needed something for Wellington. I also needed something for Melbourne. I needed all this in one outfit.

I found it at moochi, 111 Customhouse Quay, in the Wellington CBD. It was the Rule dress from the Moochi Faithfuls collection, an “easy fit tee dress shape is treated with horizontal pleats at the front. this is a machine washable chiffon dress that will look good anywhere anytime, worn to work, a party or in the weekend” (moochi website)

I wore the Moochi Rule dress to lunch that day in the Aro Valley. I wore it to drinks that evening on the waterfront. I wore it to dinner that night, at Fusion Virtuoso in Manners Mall. When the weather turned cold for the 80th birthday at Pipitea Marae the next day, I teamed it with a Scanlon and Theodore suit jacket – perfect! I wear it frequently in Melbourne, sometimes with a coat, sometimes with a jacket, sometimes even with a cardy . Like all moochi fashion it is a dress that is “all about a style, not an age. Whether racing around town, meeting friends at night or chilling at your local on a Saturday morning, it is all about looking and feeling amazing”. moochi website